NG Brakes once again took part in Europe’s most important motorcycling industry event: the Esposizione Internazionale Ciclo Motociclo e Accessori 2017. The EICMA 2017 show in Milan is the perfect stage to unveil the innovations of the following year and, as expected, the world’s leading brands presented their 2018 motorcycle models and latest developments in the two-wheel universe.
Major motorcycle manufacturers such as Aprilia, BMW, Ducati, Honda, Husqvarna, Kawasaki, KTM, Moto Guzzi, Piaggio, Triumph, Vespa and Yamaha — alongside countless component and accessory brands — launched their new-season announcements, offering very exciting previews of what was to come.
And of course, NG Brakes rose to the occasion by presenting new ranges of brake discs. An entire year of work carried out by our R&D department was showcased through our latest products to all attendees.
Every year, the number of visitors continues to grow exponentially due to the overwhelming success of this exhibition. Beyond motorcycles and accessories, EICMA also features press conferences, competitions, rider demonstrations, and much more, making it a true celebration of the motorcycling world.
This edition of EICMA 2017 was an outstanding success, achieving record-breaking attendance figures. It seems that more and more people are joining the movement and taking the opportunity to discover the latest news and trends in the world of motorcycles. Great news indeed!
NG Brakes strongly believes in participating in events like this to stay up to date with the market’s evolution and to present professionals with the newest products developed in our company. Maintaining close connections throughout the motor industry is essential, and the EICMA show in Milan provides the perfect environment for that.
For this reason, we hope to attend many more editions of this prestigious event in the future.
